Virtual Satsang

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Posts Tagged ‘yj_ad

Meditation in Motion

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Another classic ad from the Sep/Oct 1979 issue of the Yoga Journal:

YOGA YO-ING: Meditation in Motion with Mandala Yo-yos!

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Written by virtualsatsang

March 23, 2011 at 8:02 am

Posted in Meditation

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Pose Mate Yoga Mat from 1979

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A year after the ad for the 4-pound New Age yoga mat appeared in the Yoga Journal, here’s an ad for a rubber mat that looks more like contemporary mats. The Pose Mate mat’s dimensions are comparable to current models (24″ x 72″), although it’s a bit on the thin side: at 3/32″ thick, unlike the New Age mat, it’s “not a cushion”.

In comparison, the mat I like to use these days comes in at 4.0 lbs, and has the following dimensions: 71” x 24” x 3/16”.

(From the Sep/Oct 1979 issue of the Yoga Journal. Adjusting for inflation, $9 in 1979 would be equivalent to $27 in 2009.)

Pose Mate Yoga Mat from 1979

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March 9, 2011 at 7:54 am

Posted in History, Yoga

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Yoga Mat circa 1978

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In an earlier post on headstands, I highlighted excerpts from A.G. Mohan’s recent biography of Krishnamacharya, where he recalls Krishnamacharya doing 32 variations of headstand — without a mat!

How far have yoga mats changed over the last 30+ years? Compare the ad below to my current favorite mat. (From the Sep/Oct 1978 issue of the Yoga Journal. Adjusting for inflation, $25 in 1978 would be equivalent to $81 in 2009.)

IT’S LIGHT! weighs only 4 pounds.

new age yoga mat circa 1978

This next ad appears in the Sep/Oct 1979 issue:

new age yoga mat circa 1978

Written by virtualsatsang

February 25, 2011 at 7:26 am

Posted in Yoga

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The Yoga Watch

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Another classic ad from the Nov/Dec 1976 issue of the Yoga Journal. Imagine being stuck at Thanksgiving dinner and being able to glance at your watch for inspiration 🙂 Does ‘downward dog’ come four times a day? (Or twice as frequent as a broken watch!)

yoga watch circa 1976

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November 24, 2010 at 6:09 am

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Shaping-up with Porta-Yoga

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November 11, 2010 at 8:04 am

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Yoga and Rosae Crucis – An Ad from 1976

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Another classic ad from the May/Jun 1976 issue of the Yoga Journal. A rather amusing and very dated print campaign from the Ancient Mystical Order Rosae Crucis. Now what was that about nudity and advertising in today’s Yoga Journal?

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Written by virtualsatsang

October 28, 2010 at 7:51 am

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An Electronic Meditation Timer – circa 1976

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From the March 1976 issue of the Yoga Journal, cutting-edge technology for keeping track of time while meditating!

meditation timer circa 1976

Fast-forward 44 years to today and most people carry enough computers that a stand-alone device isn’t necessary. I know several people who use smart phone apps like SimpleTouch software’s Meditation Timer.

Written by virtualsatsang

October 21, 2010 at 8:48 am

Posted in Meditation

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